";s:4:"text";s:5441:" And just like you can with Instagram Stories, you can also share IGTV videos with your friends through Instagram Direct.Right now, there are 3 IGTV categories: For You, Following, and Popular.To get views on your videos, you had to use captions on regular posts, or link your video on your stories and actively direct your followers to click over to IGTV.In an effort to fix this problem (and save IGTV), Instagram has introduced the option to share a 1-minute preview of your IGTV video to your Instagram feed!This means, your IGTV videos will now live in the grid on your Instagram profile too, with a little IGTV icon in the right hand corner:Now, if the preview in your feed gets tons of engagement, it will not only lead viewers to your video in IGTV, but also signal to the algorithm that you’re producing quality videos for IGTV for your audience, and that others might even like it too!When you tap to view your Instagram Explore page, it will look totally different than what may show up on your best friend’s Explore page, because it’s specifically tailored to help you find new content that you’ll enjoy, based on what you already like to see on Instagram.Earlier this year, Instagram launched topic channels on Explore with the aim to give users a new way to discover content around their specific interests on Instagram.The Instagram algorithm is constantly learning from your behaviors on the app, like what accounts you follow, what posts you like and comment on, and what Instagram Stories and IGTV content you love to watch.Staring with a ‘For You’ channel (which has a mashup of posts tailored to your wider interests), you’ll then see channels on topics you might like, such as Art, Sports, Beauty or Fashion.My personal Explore page dished up a “get ready with me” IGTV video (my latest obsession), health foods (I’m always looking for new recipes on Instagram) and some fashion and beauty-related posts — seems about right. prioritized by the algorithm just because they get more engagement in the first 30 minutes. Find out the facts about the Instagram algorithm, including how it works for feed posts, stories, and the explore page! And if just seeing the word “algorithm” freaks you out, we get it.
So happy to hear our article could help Good luck!So sad organic reach is only 10% I’ve seen mine decline from 58% to 14%.True! Finding your own brand’s average number of frames per day can help get your strategy into a data-backed groove.The overall retention rate is likely higher for 2020 thanks in part to Instagram’s continued rollout of interactive stickers (e.g., polls, quizzes, sliders, etc). That why some accounts that post regularly enough, will always appear at the top of your feed if you watch and engage with them!As you can see, the Instagram algorithm knows I’d like to see the latest from my favorite Instagram influencers (even if I’ve watched all their previous posts from the day! Remember to post at least a few frames and use the interactive elements offered by Instagram to maximize your reach and engagement. However, it’s still a good idea to share your posts when your audience is for optimized times is a good way to reach your audience when they are most likely to your content — rather than when they’re half asleep, or more focused on a busy workload.It can be tricky to know exactly when your audience is most active, and this is often specific to a brand’s demographic, location, and area of specialism. More engaging media like videos means more viewers are sticking around until your next frame rather than skipping ahead.
Investing in Instagram Stories is a time commitment for your brand, but are your efforts paying off?Benchmarking your Stories success against real data makes all the difference in setting attainable goals for your social media marketing plans. In fact, it all depends on the individual user. Since we don’t have access to the data for stickers in Instagram’s API, it’s hard to say for sure, but adding them to increase retention and interaction is definitely a strategy to test out.Stories may not get your entire following tuning in, but the retention rate increase this year shows they’re sticking around longer. Start...If you want to create gorgeous Instagram Stories consistently, say hello to Instagram Stories templates!...Lotta good info to absorb and digest. In our study, reply rate is the percentage of your Story Viewers that replied to your Story on any given day.Our analysis shows that users mostly don’t reply to Stories—particularly the bottom 25% of Stories, which has a 0% average reply rate.But luckily for high performing brands, the average reply rate has increased in 2020.